The 2012 Porsche 911 is known for its dual personality. On one hand, the new Porsche is a family-friendly coupe that's great for daily commuting. On the other hands, it's great for tearing up a long stretch of highway at quick speeds. In short, the Porsche 911 is a practical supercar.

Porsche knew that its advertising for this year's 911 had to be special because it had to embody all of the 911's wonderful qualities. So, the company called for independent filmmakers to submit ads (a minute and thirty seconds long each) into its "Porsche: My Daily Magic" film contest. Three finalists were chosen: Kristina Woo, Rod Guajardo, and Michael Koerbeland, with Koerbeland being the winner. He received a free one-year lease for the new 911, as well as a nationwide screening of the ad in Landmark theatres and on the Reelz Channels. Koerbeland's advertisement, "It's a Magical Life" shows the stages of a couple's life as they close the trunk on all of their many memories. Once they have a son, his memories are featured as well, and at the end of the film, his dad throws him the keys to the Porsche. The commercial fades with the roar of the vehicle's engine on a long stretch of deserted highway. In Porsche of Hawaii's opinion, the commercials is the perfect representation of the 911's versatility and practicality.

Would you like to watch the video? See it here, (http://youtu.be/m7FTU8unVP8), on the Porsche YouTube channel. Inspired to take the Porsche 911 for a drive? We don't blame you. Stop by Porsche of Hawaii at 730 Ala Moana Blvd., Honolulu, HI today and see why people everywhere adore the 2012 Porsche 911.